Building Lovii: a couples journal for the ordinary days

Most of a relationship happens on ordinary days, the ones that never make it into a camera roll or a social feed. We built Lovii at Victor Studios to keep those days, with as little effort as possible.

Lovii is a private daily journal for couples, for people aged 13 and older. Two partners share one Love Story. Each day one of you writes a short title, a note and a mood, and Lovii turns it into one illustrated card using the characters you chose. Every card is kept in a shared archive and calendar.

The daily loop

The whole product is built around one small ritual:

1. Sign in with an email code, Google or Apple.
2. Choose a character from 20 presets, or create one from a selfie. The source selfie is deleted after processing.
3. Start a Love Story, on your own with a temporary partner or by inviting your partner with a private single-use code or link.
4. Write today's card: a title of up to 48 characters, a note of up to 280 characters, and a mood.
5. Lovii draws the illustration.
6. The card lands on its date in your story and in the Lovii Calendar.

The limits are deliberate. A 280-character note is short enough to write in a minute, which is what makes a daily habit possible.

Words first, pictures second

One engineering decision shaped the whole flow: your words are saved before the illustration is generated. Image generation can be slow and can fail. If it does, the day is not lost, because the note is already stored and the card can be drawn again.

A calendar that counts honestly

The Lovii Calendar counts from your first day: 7 days make a Love Week, 4 weeks a Love Month, 12 months a Love Year. Missed days stay as honest blanks rather than being hidden. Celebration cards appear automatically for weeks, months, years, birthdays, anniversaries and special dates.

Private by default

A story starts private and only appears in discovery if you choose to make it public. Lovii is not a dating app: there is no matching, no anonymous chat and no messaging with strangers. There is no advertising, and the app does not track you across other apps.

Inside a story there is a private chat for the two of you, with text, photos, voice notes, emoji, 21 "Little Loves" stickers, replies, reactions, and optional view-once photos and disappearing messages. Any card or a whole story can be sent into chat, downloaded as an image or exported. Report, block and hide are available on every public surface and in chat, and accounts can be deleted in the app.

For couples who do share, Explore and Shuffle let you read public stories sorted by top, trending, newest, streak or most liked.

How it is built

The app is built with Flutter for iPhone and Android. The website at lovii.app is a Next.js and React site with Supabase behind it.

Pricing

Writing, daily cards, the calendar, the full archive and private chat are free. Lovii+ is an optional subscription, $1/month or $10/year, that adds five design collections (Riso Romance, Moonlit Letter, Golden Hour Film, Pressed Garden and Pop Archive) across your story cover, cards, chat and profile. One subscription covers both partners.

Availability

Lovii is live on Google Play, the iPhone app is coming soon, and launch updates are at lovii.app. English only for now.

Lovii is made by Victor Studios. Contact: hi@lovii.app